OUR ROOTS

Founded in 2022 by Alexander Suski, Beetroot Consultants emerged under the leadership of
a seasoned expert hospitality advisor with nearly two decades of experience in the
hospitality field.

Founded in 2022 by Alexander Suski, Beetroot Consultants emerged under the leadership of a seasoned expert hospitality advisor with nearly two decades of experience in the hospitality field.

Alexander’s commitment to his clients’ interests has contributed to his
growing reputation as a well respected Hospitality Advisor in the Middle East.

At Beetroot, the client’s success is paramount, and Alexander goes above and beyond to
ensure they achieve the desired results. With a wealth of knowledge acquired over nearly 20
years, Beetroot Consultants is rooted in Alexander’s profound understanding of what
businesses in the hospitality sector need to thrive.

At Beetroot, the client’s success is paramount, and Alexander goes above and beyond to ensure they achieve the desired results. With a wealth of knowledge acquired over nearly 20 years, Beetroot Consultants is rooted in Alexander’s profound understanding of what
businesses in the hospitality sector need to thrive.

Alexander works alongside Charif Ayoub, a Beetroot Consultants partner with a wealth of
experience in the F&B field, leveraging the collective expertise of senior advisors and
consultants with over 40 years of combined experience.

Alexander works alongside Charif Ayoub, a Beetroot Consultants partner with a wealth of experience in the F&B field, leveraging the collective expertise of senior advisors and consultants with over 40 years of combined experience.

His career journey spans managing iconic clubs and restaurants in Beirut and holding key
positions in Dubai, culminating in his current role as Director of Guest Relations at PLAYA.

His career journey spans managing iconic clubs and restaurants in Beirut and holding key positions in Dubai, culminating in his current role as Director of Guest Relations at PLAYA.

What Beetroot Stands for

Our name reflects our values and principles.
Understanding the core of any challenge or necessity is fundamental. This is why we introduce Beetroot—a symbol of detoxification and healing—to echo our commitment to your organization.

Our name reflects our values and principles.
Understanding the core of any challenge or necessity is fundamental. This is why we introduce Beetroot—a symbol of detoxification and healing—to echo our commitment to your organization.

Renowned for its capabilities, Beetroot will catalyze change, addressing underlying issues and creating a healthier environment.

Renowned for its capabilities, Beetroot will catalyze change, addressing underlying issues and creating a healthier environment.

Beetroot embodies the essence of detoxification and healing, offering a holistic approach to transforming your organization from within.

Beetroot embodies the essence of detoxification and healing, offering a holistic approach to transforming your organization from within.

Just as Beetroot nourishes the body with its corrective properties, our solutions nurture your organization, promoting growth and resilience.

Just as Beetroot nourishes the body with its corrective properties, our solutions nurture your organization, promoting growth and resilience.

VISION

We aim to establish a distinctive identity by fostering an energized culture of high performance, rooted in its core values.

Our commitment lies not only in providing consultancy services but in creating an environment where these principles are ingrained in every aspect of our operations.

With this vision, we strive to establish a benchmark in the consultancy industry, setting ourselves apart with exceptional expertise, characterized by a harmonious blend of integrity, innovation, and collaborative success.

VISION

We aim to establish a distinctive identity by fostering an energized culture of high performance, rooted in its core values.

Our commitment lies not only in providing consultancy services but in creating an environment where these principles are ingrained in every aspect of our operations.

With this vision, we strive to establish a benchmark in the consultancy industry, setting ourselves apart with exceptional expertise, characterized by a harmonious blend of integrity, innovation, and collaborative success.

MISSION

At Beetroot Consultants, our mission is unwavering: to uphold an impeccable track record that resonates with the trust and satisfaction of our clients and stakeholders, transforming them into living testimonials of our dedication.

In the expansive domains of hospitality consultancy and management, including hotels & resorts, F&B facilities, and diverse revenue-generating venues, we commit to surpassing the expectations of those we serve.

We strive for continuous improvement, adaptation, and growth, ensuring that Beetroot Consultants remains synonymous with excellence in the dynamic landscape of hospitality.

MISSION

At Beetroot Consultants, our mission is unwavering: to uphold an impeccable track record that resonates with the trust and satisfaction of our clients and stakeholders, transforming them into living testimonials of our dedication.

In the expansive domains of hospitality consultancy and management, including hotels & resorts, F&B facilities, and diverse revenue-generating venues, we commit to surpassing the expectations of those we serve.

We strive for continuous improvement, adaptation, and growth, ensuring that Beetroot Consultants remains synonymous with excellence in the dynamic landscape of hospitality.

VALUES

At Beetroot Consultants, our commitment to these core values defines our approach to
hospitality consultancy and management, ensuring an unparalleled experience for our clients and
setting us apart in the competitive business landscape.

Appointing Beetroot Consultants enables its energized
culture of high performance to impact your business’ results.